In an effort to address waning attendances at churches across the world, the Catholic Church has today unveiled their new marketing plan that aims to show their softer side - ‘Cat-holics’.
“Everyone LOVES cats – we all know that. We’ve just decided to really push that how great they are. Cats and Jesus – a winning combination!”
The marketing push aims to include more and more felines with every Catholic service, from Sunday Services, to baptisms, to even funerals.
“With the cats around, we’re hoping to put the FUN back in funerals!”
So far, the ‘Cat-holic’ approach has got audiences convinced. Parishioners have described the changes as ‘great’, ‘welcomed’ and ‘cuddly’.
“It’s just great”, said one church-goer. “We always thought the church could do with something like this... really shows off their more human side!”
According to reports, the church is also looking at involving dogs in the near future, with the working title of ‘Barking Mad for Jesus’ being bandied around.