Usually rewarded for his rugby prowess, it was announced today that All Blacks legend Richie McCaw would get his latest honour for a different reason: his esteemed marketing and public speaking career.
Lindsay Strang, a spokeswoman from the Department of the Prime Minister and Cabinet (DPMC) said it would be “a gross oversight” to only acknowledge McCaw’s rugby career and “ignore that some of his greatest performances came in front of a camera”.
“It’s something that every New Zealander has come to cherish – seeing Richie McCaw being interviewed on television”.
Strang highlighted the performance of McCaw and wife, former Black Stick Gemma Flynn, in the recent ‘Good Health Natural Supplement’ advertisement.
“You need a certain amount of acting ability to create such an amazing, informative and entertaining 45 seconds – and all without actually saying a word!”
“Is there anything the man can’t do?”